The show is being organized by the brother-sister team of Jimmy Schiltz and Kate Dillon. They each bring racing trade show experience and each owns a business within the racing industry.
Jimmy is the owner of Dirtwrap. He has designed graphics for racecars for 20+ years. He is also launching a new business, Dirtink to produce racing apparel.
Kate is the CEO of CrateInsider.com where she sells racecar parts and specializes in the crate racing segment. She is also the founder of Winning Motorsports Marketing where she teaches racers about marketing and sponsorship.